About ifurniture

Our Story

Founded in New Zealand in 2004 and expanding into Canada in 2016, iFurniture is now proudly arriving in Australia.

Phase I: Warehouse Store

Warehouse Store. As part of iFurniture Australia’s Phase I, we are excited to open our first Australian store at the iconic 80 Hartnett Drive, Seaford. This legendary location was once known for hosting massive clearance events that saw Melbourne lining up over one kilometre, all in search of unbeatable furniture prices.

That same value-driven spirit is back—bigger, smarter, and backed by iFurniture's global sourcing and scale.

Quality furniture. Warehouse prices. No compromise.

Phase II: Retail Store

Looking ahead to Phase II, we plan to open our formal retail store in Melbourne between February and March 2026.

Furniture 2.0 — A Smarter Way to Buy

We call our approach Furniture 2.0.

By working directly with manufacturers, streamlining operations, and focusing on efficiency, we remove unnecessary mark-ups—passing the savings straight to our customers.

Our New Zealand footprint includes:

• One of the largest furniture showrooms in NZ (4,000+ sqm, Auckland)
• One of the widest product ranges in the market with 3,000+ items
• A market-leading Best Price Guarantee, beating any lower NZ price by 10% (T&C's Apply)
• A 7-day money-back guarantee uncommon in the furniture industry
• One of heavily furniture traffic website in New Zealand

Nearly all our products are priced well below traditional retail, with many items selling at half or even a third of typical market prices.

Same Product. Smarter Price.

From time to time, customers tell us they’ve seen the same sofa or table elsewhere at $549, while ours sells for $199. Sometimes, when our clients point this out, they may refer to it as a 'cheap imitation.'

The truth? Same factory. Same model.
The difference is how efficiently we operate.

We run on lower margins, move faster, and cut out the unnecessary costs that inflate prices elsewhere. That’s how we deliver better value—without compromising on quality or service.

Better. Cheaper. Smarter.

This is more than a slogan, it’s how we do business.

As an Australian-owned business, we’re committed to bringing this smarter furniture model to Australia, just as we’ve done in New Zealand and Canada.

We believe the furniture industry can be more transparent, more efficient, and far better for customers—and we’re proud to be part of that change.